Remember the famous ABC of Glengarry Glenn Ross? Always Be Closing? Well, our view on advertising, marketing, and brand communication of any form is ABS, Always Be Selling. Yes, you can do a ‘drip feed’ radio campaign or above the line branding pieces, but if you’re advertising, you should be selling. Turning your target market on to your product or service. Making sure they’re captivated, compelled and convinced. Whether by provoking-thought, touching a nerve, forcing a reaction… or simply screaming-in-their-face-from-six-inches (which does work in certain circumstances, believe us). Go on, get in touch, and let us help shape the right advertising approach for the most effective selling of YOU!