Let me start by introducing myself, I'm Laura – a student at the Royal Agricultural University and have been lucky enough to join STICKY for my placement. This has given me the opportunity to learn more about the marketing and advertising industry, so I thought it was only right that I compiled a mini list of my favourite campaigns that I have come across.
Innocent Drinks have an amazing LinkedIn page, their comparison posts are a strong favourite of mine. With AI becoming increasingly popular and common within the modern world, it’s rather humorous (and brave) that the innocent marketing team have chosen to compare their own slogans to ones produced by ChatGPT. This post creates great interaction as often the comments are just as entertaining as the posts. This campaign is certainly engaging!
Image sourced from Innocent Drinks LinkedIn page.
Another campaign I came across recently is Surreal Cereal, their comical style has certainly created a buzz around their product. They found normal people with the same names as well-known celebrities to catch the viewer's attention and then keep their interest by making a witty line below explaining the truth.
Image sourced from creativemoment.co
I couldn’t do a post about advertising without mentioning the golden arches! McDonald's are marketing experts, so much so, they do not even need to mention the name of the restaurant – their colours and logo can do all the talking. Just take a look at these billboards –
Image sourced from famouscampaigns.com
And finally, my favourite STICKY campaign…
It has to be the All Paul Together campaign. Let me tell you why this campaign is absolutely epic! First of all, it's all about making a life-changing impact for Paul and his family. This campaign is all about rallying people together, spreading awareness around MND, and getting them to open up their hearts (and wallets) for a good cause. The campaign focuses on raising funds to help Paul and his family move into a more practical home. And here's the thing, they're doing it in the most fun and creative ways imaginable! They've got these awesome events, like the one our very own Tim has recently completed: a 12-hour pull-up challenge, how incredible!!! This whole campaign is remarkable. It's not just about raising funds, but also raising awareness and creating a community of caring individuals who want to make a difference.
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