A small local hospital with a surprisingly comprehensive range of services for their community and beyond, Tetbury Hospital had an existing brand but it was outdated and lacked individuality. The team approached us to create a more contemporary professional service brand, and advise on brand values and tone of voice too.
We worked closely with the Senior Management Team running an in-depth brand workshop to help them express their values before delivering a range of on-brief ideas and concepts. This gave us a strong foundation to create a modern brand for Tetbury Hospital Trust to work alongside the NHS in delivering a local service the community can be proud of.
Our branding projects are structured using a consultation phase and a development phase, before finalising the identity and releasing to the public. In this instance, we kicked things off with a workshop for all stakeholders (and the STICKY team, of course) to establish a range of insights that formed the brief and allowed us to create ideas that satisfied their specific objectives.
We explored a range of routes involving the team at Tetbury Hospital as much as possible, to make sure they were involved and bringing insights to help progress the project. With sensitivities and subtleties to be considered, we took the identity in a direction that explored a core value of "Trust"... and a THT monogram influenced from the buildings architectural features. The outcome? A strong recognisable identity that integrates trust into the logo with a palette of colours that complements the caring medical service provided.
Working with Tetbury Hospital Trust has been a thoroughly rewarding experience. Trying to capture a service that is local and needs to satisfy so many stakeholders and service users had its challenges but it's a relief and a reward to see it working so well. We hope it continues to serve the organistion, as well as the community, for many years to come.
Rebranding can be a daunting experience but we love it!
We work closely to consult with clients to make sure you get what you need and your organisation receives a solution that satisfies the brief and works for the end user.
If you're interested in a brand refresh, workshop or MOT, talk to us (try the chat in the corner).
