Here at MAKE IT STICKY we like extremes. So we jumped at the chance to work with Sanofi, the world's biggest human vaccine provider... on the smallest possible video project.
It was the simplicity of the brief - to illustrate the need to finish off polio once and for all - that led us to produce a series of animated and unbranded 6-second pencil-sketch vines about the fight against polio. Here's one teeny example.
Short. Simple. Effective. Important.