Be patriotic and mercenary at the same time!
The brief from the Football Association of Wales may have been to just sell tickets... but their national agency wanted to kick on even further. So they came to us.
Together we tapped into the pride and sporting heritage of an entire nation. Reminding the population, in a series of radio ads, of past glories and near misses. Of legendary characters and 'where-were-you-when' moments in time. Together we whipped them up into a feverish frenzy to give the national team the best possible chance to make history!
After all, this was the build up to Wales' Euro 2016 campaign. And while we don't want to to say that our ads guaranteed qualification to a major tournament for the first time in 58 years...
...well, it certainly couldn't have done any harm, could it?