eurochange needed a fresh look for their POS and display posters across their chain of high street stores. Who better to turn to than a group of ice-cream licking, speedo-wearing, holiday-lovers? (Ahem, that's us, by the way.)
Course, it couldn't just be all conceptual and crazy... it needed to be functional too, clearly stating today's exchange rates and prices, making sure everything was visible from the other side of the counter and on different formats of lightboxes, plasma screens and printed collateral.
Oh - and, not forgetting - it needed to be a template that worked for mortgages too. Yes, really.
Challenge extended... challenge accepted!
