Paul Smith, husband, a dad to two amazing and healthy children. He’s a scientist, a sportsman, a true family man, and an all round one in a million man. On the 19th of April 2021 Paul’s life was turned upside down when he was diagnosed with Motor Neurone Disease (MND). Through personal connections, Paul's story was a powerful one. Paul faces the challenge of his life and we wanted to do what we could to support Paul. So, we did it by doing what we could, through branding, copywriting and design.
Needless to say this project means a lot to us and we worked with Paul and his friends and family to create a unique recognisable identity that could strengthen the campaign to support Paul and support MND awareness.
