Consistent, specific, tone of voice is a massively important part of any brand. After all, you’re not there to give every potential customer or market influencer a big hug, are you? While the product might speak for itself, the consumer’s perception of your brand needs to be managed very carefully, because it can be changed – for better or worse – every single time that person interacts with it. Which means every sticker, every tweet, every piece of POS and every giant billboard is an opportunity that you should grab with both hands! I mean, it’d be great to have a chat with every customer… but the reality is; the most common conversation will be through your content. Make it count. Every time. Let us help you shape your tone of voice, and let your audience get to know and trust you through the way you speak.