• MAKE IT STICKY: THE IDEAS AGENCY
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 Radio X, the UK's first male-targeted radio station, didn't want its listeners to tune out when the music stopped and the news, weather or sports updates come on. Perfectly understandable.

Being big music fans here at MAKE IT STICKY, we had the perfect solution for them: some high-impact ident music that kicked ass just as much as the station's playlist!

Here's Chris making fun of Dom using our very trail. Over and over again, in fact. Thanks, Chris!
(Needless to say, the copyright of this clip belongs to our friends at Radio X.)

 

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