We were pretty convinced that the best way to a nation’s mouth was through its heart, its pride… and its love of all things Welsh.
So we decided to put our ideas where our mouths were - creating a fully integrated TV, radio and outdoor campaign that was quite literally wrapped in scarlet, dripping in leek juice and reeking of the smoke from Ivor The Engine's firebox!
Luv Wales. Luv Peter’s. Luv this campaign!