Capture the nostalgia, re-inforce the heritage, widen the demographic... and always, always, keep it sweet!
Yep, the brief for the relaunch of New Berry Fruits back onto UK shelves was nothing if not full of flavour and variety. Which is why we loved working on it with their national agency, S3 Advertising.
And we think the finished result is pretty tasty too. A lovely YouTube and national cinema campaign showing just how tempting these traditional sweeties really are!