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They Made It Sticky: Dos Equis Beer

Another entry in our catalogue of favourite ads, this campaign for Dos Equis Beer is an absolute smasher.

The Most Interesting Man in the World ads present a super-chilled Older Dude with an apparently enviable lifestyle. With his grizzled good looks and effortless panache, there's more than a whiff of Hollywood Cartel Chief about him. Following a voiceover that nods to the Chuck Norris meme, the World's Most Interesting Man dispenses soundbites of David Brent-style wisdom. It's cool, funny and beautifully executed. And it makes us snort our tea all over the desk. Take a look.

Good, isn't it?

When you're done, don't forget to check out another of our most favouritest inspirational campaigns. There'll be more on the way soon too.


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